Each day people with podiatric issues search the internet for answers to medical questions that involve feet
- How does a diabetes diagnosis affect the health of my feet?
- What are some of the possible causes of my ankle pain?
- Do I have a cyst?
- Is surgery the only treatment for a bunion?
- Is there a way to make the rough shin on my heels softer and get rid of the cracks?
- What can I do about toenail fungus that seems to be getting worse?
- My son’s feet don’t seem to have much of an arch. Is this something he will grow out of, or should I do something about it?
- I am beginning to find it painful to stand for long periods. What could be causing this?
Because search algorithms favor geographic proximity, a podiatrist’s web page that has detailed answers to questions about podiatric issues from nearby web users will rank higher in displayed results. But, if your site doesn’t answer questions like these, it may not be listed at all.
Podiatric Issues – Enhanced SEO for Existing Podiatry Websites
Affordable SEO Improvement – Easy to Implement
If you have a web site, PodiatryNET offers a simple upgrade that will bring more patients to your practice by adding information on medical issues that podiatrists treat. With “Medical Issues” expanding your current web is remarkably simple:
- Select a template that lets you add text. Ideally, one section should support adding an image near the top of the text.
- Paste the text from each medical issue to a new page based on the template.
- OPTIONAL Add the associated image or one from your own practice
- Save the page.
- OPTIONAL When all of the pages have been created, develop a separate page as an index to each of the pages (see below)
- Create links to this page from appropriate pages on the current web
Working with a leading southern California podiatrist, PodiatryNET developed a list of 33 likely foot and ankle issues. Each issue was researched through a variety of sources to create individual page listings that include:
- A picture or graphic illustration
- List of symptoms
- Risk factors
The basic page requires no customization. To describe specific treatment options, the core treatment message can be modified, or an additional area can be added. In the examples above, the standard treatment message is followed by “The Concierge Podiatry Advantage” where specific treatment options are described.
PodiatryNET Extension Each medical issue specific podiatrist advantage in this example also links to treatment area pages that provide overview descriptions and videos. (Examples: “Surgical Treatment”, “Orthotics”)
Yes. For most webs, adding medical issues involves creating basic pages, adding the text (RTF) and images for each. Finally, a basic page needs to link to each of the medical issues (example above). If your site has automatic indexing, the pages can also be accessed by entering relevant words.
Yes. If your site has a natural language search option, patients can search for specific concerns and results will return links to appropriate issue pages.
But, “the Find an Issue” product is only available with “Medical Issues” pages since each “Find” page needs to link to specific medical issues.
Yes, but another option is available to add a unique signature. At the initial site we added a special “box” to each issues page to incorporate a message about why the “standard treatment” (described in the core page), is only part of what is offered… Messages often include a description of special treatment options, additional page links, and video clips.