PodiatryNET is a complete website with over 50 pages of content designed for podiatry practices. Based on a WordPress template with extended custom modules, each page can be edited, redesigned, replaced, or eliminated. In designing the initial PodiatryNET web, the emphasis was on:
Accessibility Our goal is to make it easy for visitors to find the information they are searching for. This starts with defining specific user experience (U/X) models and objectives.
“Cool-Medical” Design After numerous prototype page designs, we settled on a template that was modified to provide a clean look with crisp graphics, and custom fonts which we believe help evoke medical cleanliness, patient comfort, and staff professionalism.
Multi-modal From PCs to tablets to smart phones, the PodiatryNET goal is to provide consistent good design on whichever platform a site visitor uses by automatically changing the appearance and layout for different devices.
The Most Important Areas
Most podiatry webs discuss the doctor(s) and staff, an overview of the practice including location, with additional pages describing treatment options, and information for existing and prospective patients. PodiatryNET starts with a series of menus that provide direct access to these main concerns. PodiatryNET formalizes these in main pages areas immediately accessible through top level menus.
Headers/Footers – Access from Every Page
Most websites include common information available on each web page in either the top (header) or the bottom (footer). The contents are selected to provide visitors with direct access to essential information on every page. Most incorporate a few graphical elements:
Most websites feature a signature logo or stylized text name in the header to encourage brand association. Also likely:
- A menu system that lists major areas of content, often with sub-area pages
- Contact information including phone number, possibly an email address (may lead to excessive junk email and phishing responses)
- Search box – Web services increasingly incorporate automatic page indexing that returns exact page matches, misspelled variants and related words, more effective than a complete list of pages and easier to maintain
- Social media links
A map is one of the most useful tools for prospective patients trying find your office. Google’s maps service is often used to showcase office location(s) and provides options to see views of the area and directions from any address or the current position, particularly useful from a phone. Also likely:
- Specific address
- Social media links
- May replicate a logo, search option (helpful for longer pages), and contact page link
Working with a prominent Newport Beach podiatrist, we devised a new site combining ideas from leading podiatry webs with aesthetic elements incorporating medical cues and design ideas from sites emphasizing luxury and comfort. The new site also included comprehensive information about podiatric issues with a way for prospective patients to investigate possible medical concerns and understand treatment options.
Among the site’s goals:
- Base development on a prominent CMS (Content Management System) solution to ensure rapid updating and easy adaptation (WordPress)
- A template base that meets aesthetic and functional requirements
- Mobile and PC versions developed simultaneously
- A model for integrated images and video whenever possible
- Social media support
- Easy update model to encourage frequent changes for improved search engine preference