A New Website for a Changing Practice
When a prominent Newport Beach podiatrist was moving to unique, expanded offices, he asked us to create a new web presence. We reviewed existing podiatry sites for ideas, but discovered that most were missing important features essential to internet success:
- PCs not phones With more internet searches coming from phones instead of PCs, search engines favor sites that offer designs optimized for mobile portrait display as well as for PC landscape displays
- Limited content When someone does an internet search for a specific podiatric issue, a site that doesn’t have any relevant information may be shown below other podiatry sites or not presented at all
- Visual appeal Lack supporting imagery and video to reinforce messaging reduces search engine preference and reduces visitor time on site
- Static content Search engines give preference to sites with pages that are updated
In addition to limitations that reduce search engine preference, many podiatry sites have other issues:
- Missing social media ties A Facebook or Instagram preference provides evidence of ongoing content updates and expanded patient engagement
- Non-medical Designs that may not be seen as appropriate for medical applications can reduce visitor preference
- Hard to “navigate” Non-intuitive menus and inconsistent page formatting make it difficult to find information
We created PodiatryNET as a new standard for podiatry webs starting with basic system and design requirements. Although specific implementation decisions have been updated, the underlying requirements remain unchanged.
Focus on Visitors Successful sites emphasize the user’s experience (U/X), making it easy to access information by modelling “who”, the types of site visitors, “why”, identifying each group’s interests, and supplying “what”, the information they seek linked with the site owner’s messaging. Sites with lots of information face another challenge, masking complexity to make each user’s experience exploring the site straightforward and intuitive with indexing and logical menu systems.
- Learn More about User Experience (U/X)
Solid Base The underlying WordPress template features a crisp, modern design emphasizing comfort and relaxation. PodiatryNET added a “medical” look and feel with crisp, clean borders, and a basic color palette, white with blue accents. The fonts on the initial site were specifically selected to highlight efficiency and “crispness” and the design supports inclusion of multiple image options and videos in panels that focus attention. Because each website will incorporate unique elements, PodiatryNET supports easy changes to the design while maintaining consistency across related pages.
- Learn More about PodiatryNET design
Manage Complexity Because most podiatrists’ PodiatryNET-based sites are likely to include several dozen pages, there is a clear need for a Content Management System (CMS) to keep track of pages, other site content, and links within the pages. After evaluating several options we selected WordPress because of its prevalence in major webs, existing templates useful in speeding development, an extensive developer network, with tools and support available to not only us, but to our customers as well.
- Learn More about CMS capabilities and WordPress implementations
Yes. Although the PodiatryNET base is over 50 pages, most pages are easy to modify, delete or replace. Many elements of the design itself can be changed, usually in one place for all related pages.
No. For most changes, WordPress editing can be performed by someone comfortable using different applications on a computer. For some style changes you may want to call in a web developer, but once the site is running, you or someone in your office should be able to handle any updates and most changes.
Images are very easy to add. If you want to replace an existing image, it’s as easy as deleting the old image, adding a new one to the WordPress image database using drag and drop, and then selecting it. Videos take a bit more work, particularly if you want to host them on YouTube or another video site, but video sites all have options for “embed” code that can be used with your website.